Sophie Thelin succeeds Catharina Forssell as PR Manager

Press release, 5 October 2026

Catharina Forssell retires after 23 years in Vingruppen, of which Bibendum is part. Sophie Thelin succeeds her as PR Manager and is Bibendum's new press contact.

Sophie has worked at Bibendum's sister company Vinunic for just over two years, responsible for marketing and the Vinunic wine club. Before that she worked at communication agencies and in the wine trade, covering marketing, PR and product.

"Catharina has been an important part of our business for more than two decades. Sophie has both industry experience and communication skills and is an excellent choice to take the role forward," says Åsa Strömberg, Country Director Vingruppen Sweden.

"Catharina has handled our press work with care and good judgement. Sophie knows both the wine trade and how media work, and we look forward to working with her," says Anders Fontin, Managing Director of Bibendum.

Press contact: Sophie Thelin, PR Manager, sophie.thelin@vingruppen.se

Go to bibendum.se

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