Bibendum to represent VSPT Wine Group's full portfolio in Sweden
Press release, 24 September 2026
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News! | This is us | Our approach | Systembolaget | Restaurants | Partners | Sustainability | Contact
A modern wine company
We turn producer potential into Swedish results.
Small team, big footprint. Bibendum is one of Sweden's largest wine suppliers by volume to Systembolaget and among the fastest growing.
We work with a handful of producers so we can go into the detail that sells: the right segment, the right price, the right Systembolaget tender. Personal, forward-leaning and focused on sales, we read the market in data, act fast and keep our partners close to every number.
Latest from Bibendum
🌿 Reyneke Organic Red 2024 – nu i Systembolagets fasta sortiment 🌿
🌿 Reyneke Organic Red 2024 – nu i Systembolagets fasta sortiment 🌿
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Four new launches from Bibendum🚀🍷
Bibendum continues to launch products to the Swedish consumers
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En stund med filosofen, surfaren och vinmakaren Johan Reyneke🍷❤️
Vi träffar Johan Reyneke på hans vackra gård utanför Stellenbosch
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🍷 A Flying Start for Passo Grande Appassimento in Sweden! 🍷
Appassimento for 75 SEK, is that even possible? Yes! And the consumers love it.
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🍷September launches 🏅
Bibendum launches five new wines in the Systembolaget fixed assortment in September!
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Bibendum and John Lundvik's 'Pour Toi' - Best-Selling launch 2024
Bibendum and John Lundvik launch 'Pour Toi' best selling ordering assortment launch 2024
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📲folk o folk: Summer news from Spain 😍
📲 folk o folk: Launch of John Lundvik
John Lundvik är musikern som slagit ett Eurovisionrekord, vunnit Let's Dance och kommit trea i Sveriges Mästerkock VIP. Nu är han aktuell med bubblet Pour Toi.
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❤️ Pour Toi by John Lundvik, now launched in Sweden 🍾
❤️ Launch of sparkling wine by John Lundvik! 🍾
Read more »We are Bibendum
Carl-Johan Medin
Senior Brand Manager
Runs one of Bibendum's partner portfolios, from tender to shelf. Fast, curious and built for execution: if something can be done simpler and sell more, Carl-Johan finds it. Contact Carl-Johan
Anders Fontin
Managing Director
Sets the direction and the pace. 15+ years across brand management and business development, with deep knowledge of how Systembolaget works. Anders pushes Bibendum to work with data and new tools as standard, not as a project. Contact Anders
Marie-Louise Feiler
Senior Brand Manager
Two decades in wine marketing and a sommelier's palate. Marie-Louise turns what Swedish consumers want into portfolio decisions and follows every launch in the numbers. Contact Marie-Louise
Linn Melzén
Coordinator
Keeps Bibendum moving. Linn runs planning, processes and follow-up across the team, so partners get quick answers and nothing falls through the cracks.
Kidde Rydholm
Wine & Product
Our wine expert: no one on the team knows more about what is in the bottle. Kidde supports the team on tenders, blends, launches and everything to do with the product itself.
Our Approach
Being close to our customers and consumers is key. We try new angles, work proactively, and agile. As digital natives, we leverage extensive datasets, custom-built systems, and advanced AI. Our small team uniquely blends wine experts, marketers, business-minded strategists, and tech enthusiasts, all driven by passion.
In Bibendum, things never stand still. We make wine happen.
Bibendum and Systembolaget
In a news-driven market, we constantly introduce exciting wines. We expertly navigate Systembolaget's complexities, seizing both immediate openings and larger strategic opportunities.
This direct approach has doubled our Systembolaget fixed listings in the past two years, making us one of the market leaders in Sweden.
We know Systembolaget and are we are proud of it.
Bibendum and Restaurants
Bibendum is a part of Vingruppen and together with our sister companies, we lead the restaurant wine sales across Sweden. Our strong sales force offers a diverse range, catering to every palate and occasion, from intimate bistros to grand dining venues. We are dedicated to elevating every dining experience with our unmatched wine selection.
Our Partners - The Heart of Bibendum
Our partners bring life to Bibendum, filling our 'half glass' with their unique, expertly crafted wines. Each one is a cherished friend, an integral part of our journey. They infuse our offering with diversity, bringing colors and flavors from across the globe.
Together, we're a team - their artistry and our insight synergize to create a truly unmatched wine experience for our Swedish clientele.
Our partners are the heart, Bibendum is the body, and together, we're the soul of Sweden's wine landscape.
García Carrión
Founded in Jumilla in 1890 and still family-owned, now in its fifth generation. One of Europe's largest wine producers by volume, working across twelve Spanish DOs and selling in more than 150 countries. Brands include Pata Negra, Jaume Serra and Don Simón.
Reyneke Wines
Family farm in the Polkadraai Hills, Stellenbosch. Johan Reyneke took over in 1998 and converted it to organic farming. In 2008 it became the first Demeter-certified biodynamic winery in South Africa.
Les Grands Chais de France
Founded by Joseph Helfrich in Petersbach, Alsace, in 1979. Today France's largest exporter of wine and spirits and its largest privately owned winemaker, with around 80% of sales outside France. All its own vineyards are HVE-certified. Brands include J.P. Chenet, Calvet and Arthur Metz.
VSPT Wine Group
Formed in 2008 when Viña San Pedro (1865) and Viña Tarapacá (1874) merged. Eight wineries in Chile and Argentina, including San Pedro, Tarapacá, Leyda, Santa Helena and Gato Negro. Majority-owned by CCU. Certified under Wines of Chile's sustainability code since 2013. From 2027 Bibendum is VSPT's exclusive importer in Sweden.
Wongraven Wines
Started in 2010 by Sigurd Wongraven, frontman of Satyricon. He blends every wine himself. The range covers Piedmont, Champagne and Pfalz. Production has grown from 1,500 bottles to more than a million litres a year, with Norway as the home market.
Villabella
Founded on the eastern shore of Lake Garda in 1971 by the Delibori and Cristoforetti families, who still run it. The range goes from Bardolino and Chiaretto to Amarone. The home estate, Villa Cordevigo in Cavaion Veronese, has 23 hectares of certified organic vineyards.
Abbazia di San Gaudenzio
Santero family winery in Santo Stefano Belbo, Piedmont, with family winemaking going back to 1848. 60 hectares of its own vineyards and about six million bottles a year, 95% of them exported to more than 40 countries. Focus on Moscato and Asti DOCG, plus Prosecco. The village is in the core zone of Piedmont's UNESCO-listed vineyard landscapes.
Schlumberger
Founded in Vienna in 1842 by Robert Alwin Schlumberger, who trained as a cellar master at Ruinart in Champagne. Austria's first producer of traditional-method sparkling wine. Sparkling Brut spends at least 15 months on the lees. A new production site opened in Müllendorf, Burgenland, in 2025, and the historic Vienna cellars are still in use.
Vintense
Made by Maison 1895, a Belgian family company in the Pays de Herve, known as Neobulles until September 2026. The family has made drinks since 1895 and has removed alcohol from wine since the late 1980s. Vintense launched in 2011 as Belgium's first dealcoholised wine brand. It holds 45% of the Belgian alcohol-free wine market (Nielsen, 2022) and sells in more than 40 countries.
J.H. Gonçalves
Madeira house founded in 1926, today owned by H.M. Borges. Borges was founded in Funchal in 1877 and is run by the family's fourth generation. The wines age in the canteiro system: in cask, in warm lofts, without artificial heat.
Sustainability - from Grape to Glass
At Bibendum, we believe great wine and a sustainable future go hand in hand. Our sustainability work is built on three pillars: Planet, People & Product. These guide our efforts to reduce our impact while ensuring quality in every bottle.
Find out more by reading our Sustainability reports.
Planet, People & Product
🌍
We actively reduce our carbon footprint through smart packaging and lower emissions in our operations. As part of a larger group, we are committed to science-based climate targets across the value chain
🤝
We uphold a fair, transparent supply chain where human rights and good working conditions are non-negotiable.
🍷
We continuously expand our range of sustainably certified wines, making it easier for consumers to choose better without compromising on quality.
Collaborating for a sustainable wine industry
We drive change by working together. As members of Dryckesbranschens Klimatinitiativ (DKI), we disclose our climate impact and work to reduce the industry's footprint. We are also a founding member of the Sustainable Wine Roundtable (SWR), a global initiative uniting producers, distributors, and retailers to advance sustainability in the wine sector.
Whistleblower Channel – Your Voice Matters
We stand for responsible business. Our whistleblower channel ensures a secure and anonymous way for employees, suppliers, and stakeholders to report unethical practices. Every report is taken seriously, helping us build a more transparent and sustainable future.
Want to do business? Contact us today!
Birger Jarlsgatan 43, 111 45 Stockholm, Sweden
Bibendum is proudly part of Vingruppen and Anora.