Great start for No.1 Cappo: close to 20,000 litres in month one
J. García Carrión’s new Tempranillo-Shiraz box has had a very good first month in Systembolaget’s ordering assortment.
Read more »A modern wine company · Stockholm
We turn producer potential into Swedish results.
Small team, big footprint. We work with a handful of producers so we can go into the detail that sells: the right segment, the right price, the right route to the shelf. Personal, forward-leaning and focused on sales.
Become a partner See what is new
Latest news · October 2026
New partnership: from 2027, Bibendum becomes VSPT Wine Group’s exclusive importer in Sweden.
Now
Latest from Bibendum
Bibendum to represent VSPT Wine Group's full portfolio in Sweden
Press release, 24 September 2026
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🌿 Reyneke Organic Red 2024 – nu i Systembolagets fasta sortiment 🌿
🌿 Reyneke Organic Red 2024 – nu i Systembolagets fasta sortiment 🌿
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Four new launches from Bibendum🚀🍷
Bibendum continues to launch products to the Swedish consumers
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En stund med filosofen, surfaren och vinmakaren Johan Reyneke🍷❤️
Vi träffar Johan Reyneke på hans vackra gård utanför Stellenbosch
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🍷 A Flying Start for Passo Grande Appassimento in Sweden! 🍷
Appassimento for 75 SEK, is that even possible? Yes! And the consumers love it.
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🍷September launches 🏅
Bibendum launches five new wines in the Systembolaget fixed assortment in September!
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Bibendum and John Lundvik's 'Pour Toi' - Best-Selling launch 2024
Bibendum and John Lundvik launch 'Pour Toi' best selling ordering assortment launch 2024
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📲folk o folk: Summer news from Spain 😍
📲 folk o folk: Launch of John Lundvik
John Lundvik är musikern som slagit ett Eurovisionrekord, vunnit Let's Dance och kommit trea i Sveriges Mästerkock VIP. Nu är han aktuell med bubblet Pour Toi.
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❤️ Pour Toi by John Lundvik, now launched in Sweden 🍾
❤️ Launch of sparkling wine by John Lundvik! 🍾
Read more »How we work
We start with the market.
01
Market first
Which consumer, which segment, which price. Only then which wine.
02
Every route to the shelf
Fixed range, special-order range, local listings and tender launches. We use every way Systembolaget offers to get a wine on the shelf and keep it there.
03
Numbers over habit
We choose where to compete from the numbers, not from what worked five years ago.
04
Personal
A small team means you work directly with the people who do the work.
Routes to market
Systembolaget and restaurants.
Systembolaget
Most of our business runs through Systembolaget, and we treat it as a discipline. We work the fixed range, the special-order range and local listings, answer tenders, plan launches against the calendar and follow every article after launch. We have doubled our fixed listings in two years.
Restaurants
Bibendum is part of Vingruppen. Together with our sister companies we lead wine sales to restaurants across Sweden, with a sales force that covers everything from neighbourhood bistros to large dining venues. For partners, that means a second route to market alongside Systembolaget.
Cases
Recent launches
Spain · García Carrión
No.1 Cappo
Spanish red wine from Tempranillo and Shiraz in a 3-litre box, 13% alcohol, in Systembolaget’s ordering assortment since October 2026.
South Africa · Reyneke Wines
From one listing to two
After the Chenin Blanc, Reyneke Organic Red joined Systembolaget’s fixed assortment in September 2025.
Chile · VSPT Wine Group
Ritmo Latino Brut
A Chilean sparkling Moscatel from Viña Tarapacá. It went into Systembolaget’s fixed assortment in March 2025 as a fresh, fruit-led choice in everyday sparkling wine.
Spain · García Carrión
Don Simón Mimosa
The first ready-made mimosa at Systembolaget, launched in April 2026: Spanish sparkling wine blended with pressed orange juice, 7% alcohol, in the special-order range.
Partners
Few partners. Full attention.
From family estates to some of the world’s largest wine companies.
Spain
García Carrión
Founded in Jumilla in 1890 and still family-owned, now in its fifth generation. One of Europe’s largest wine producers by volume, working across twelve Spanish DOs and selling in more than 150 countries. Brands include Pata Negra, Jaume Serra and Don Simón.
South Africa
Reyneke Wines
Family farm in the Polkadraai Hills, Stellenbosch. Johan Reyneke took over in 1998 and converted it to organic farming. In 2008 it became the first Demeter-certified biodynamic winery in South Africa.
France
Les Grands Chais de France
Founded by Joseph Helfrich in Petersbach, Alsace, in 1979. Today France’s largest exporter of wine and spirits and its largest privately owned winemaker, with around 80% of sales outside France. All its own vineyards are HVE-certified. Brands include J.P. Chenet, Calvet and Arthur Metz.
Chile
VSPT Wine Group
Formed in 2008 when Viña San Pedro (1865) and Viña Tarapacá (1874) merged. Eight wineries in Chile and Argentina, including San Pedro, Tarapacá, Leyda, Santa Helena and Gato Negro. Majority-owned by CCU. Certified under Wines of Chile’s sustainability code since 2013. From 2027 Bibendum is VSPT’s exclusive importer in Sweden.
Norway
Wongraven Wines
Started in 2010 by Sigurd Wongraven, frontman of Satyricon. He blends every wine himself. The range covers Piedmont, Champagne and Pfalz. Production has grown from 1,500 bottles to more than a million litres a year, with Norway as the home market.
Italy
Villabella
Founded on the eastern shore of Lake Garda in 1971 by the Delibori and Cristoforetti families, who still run it. The range goes from Bardolino and Chiaretto to Amarone. The home estate, Villa Cordevigo in Cavaion Veronese, has 23 hectares of certified organic vineyards.
Italy
Abbazia di San Gaudenzio
Santero family winery in Santo Stefano Belbo, Piedmont, with family winemaking going back to 1848. 60 hectares of its own vineyards and about six million bottles a year, 95% of them exported to more than 40 countries. Focus on Moscato and Asti DOCG, plus Prosecco. The village is in the core zone of Piedmont’s UNESCO-listed vineyard landscapes.
Austria
Schlumberger
Founded in Vienna in 1842 by Robert Alwin Schlumberger, who trained as a cellar master at Ruinart in Champagne. Austria’s first producer of traditional-method sparkling wine. Sparkling Brut spends at least 15 months on the lees. A new production site opened in Müllendorf, Burgenland, in 2025, and the historic Vienna cellars are still in use.
Belgium
Vintense
Made by Maison 1895, a Belgian family company in the Pays de Herve, known as Neobulles until September 2026. The family has made drinks since 1895 and has removed alcohol from wine since the late 1980s. Vintense launched in 2011 as Belgium’s first dealcoholised wine brand. It holds 45% of the Belgian alcohol-free wine market (Nielsen, 2022) and sells in more than 40 countries.
Portugal · Madeira
J.H. Gonçalves
Madeira house founded in 1926, today owned by H.M. Borges. Borges was founded in Funchal in 1877 and is run by the family’s fourth generation. The wines age in the canteiro system: in cask, in warm lofts, without artificial heat.
Team
The people you work with
Anders Fontin
Managing Director
Sets the direction and the pace. 15+ years across brand management and business development, with deep knowledge of how Systembolaget works. Anders pushes Bibendum to work with data and new tools as standard, not as a project.
Carl-Johan Medin
Senior Brand Manager
Runs one of Bibendum’s partner portfolios, from tender to shelf. Fast, curious and built for execution: if something can be done simpler and sell more, Carl-Johan finds it.
Marie-Louise Feiler
Senior Brand Manager
Two decades in wine marketing and a sommelier’s palate. Marie-Louise turns what Swedish consumers want into portfolio decisions and follows every launch in the numbers.
Linn Melzén
Coordinator
Keeps Bibendum moving: planning, processes and follow-up across the team.
Kidde Rydholm
Wine & Product
Our wine expert. Supports tenders, blends, launches and everything to do with the product.
Catarina Weckman
Sustainability Manager
Leads our sustainability work: certifications, supplier follow-up and reporting.
Sustainability
Where we make a difference.
We don’t grow the grapes. Our part of the chain is what reaches Systembolaget’s shelves, how it is packed and how it gets here. That is where we put our effort.
Priorities
Systembolaget increasingly favours certified, organic and lower-impact wines in its tenders and range. We know those priorities in detail and build our partners’ offers around them, so more sustainable wines reach the shelf.
Certified partners include Reyneke (Demeter), Villabella (organic), Les Grands Chais de France (HVE) and VSPT (Wines of Chile code).
Packaging
Packaging is one of the biggest levers in a wine’s climate footprint. We push for lighter glass and lower-impact formats such as bag-in-box where they suit the wine and the consumer.
Near-market filling
Where we can, we buy wine in bulk and fill it close to the market, at Anora’s bottling plants in Denmark and Finland. Shipping wine in bulk rather than in bottles means less weight and fewer transports.
Contact: Catarina Weckman, Sustainability Manager · Member of DKI and Sustainable Wine Roundtable
Want to talk about the Swedish market?
Birger Jarlsgatan 43, 111 45 Stockholm
Bibendum is part of Vingruppen and Anora Group. · © Bibendum AB