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A modern wine company
Welcome to Bibendum, a modern wine company rooted in tradition and driven by innovation. We are passionate wine enthusiasts who respect the rich heritage of winemaking while embracing contemporary methods to bring exceptional wines to market. Unlike others who follow the crowd, we carve our own path, guided by the wants and needs of our consumers.
Latest from Bibendum
Four new launches from Bibendum🚀🍷
Bibendum continues to launch products to the Swedish consumers
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En stund med filosofen, surfaren och vinmakaren Johan Reyneke🍷❤️
Vi träffar Johan Reyneke på hans vackra gård utanför Stellenbosch
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🍷 A Flying Start for Passo Grande Appassimento in Sweden! 🍷
Appassimento for 75 SEK, is that even possible? Yes! And the consumers love it.
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🍷September launches 🏅
Bibendum launches five new wines in the Systembolaget fixed assortment in September!
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Bibendum and John Lundvik's 'Pour Toi' - Best-Selling launch 2024
Bibendum and John Lundvik launch 'Pour Toi' best selling ordering assortment launch 2024
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📲folk o folk: Summer news from Spain 😍
Nu lanseras två nya och mycket välkomna nyheter från sangriamärket Don Simon: En sangria på burk med lägre alkoholhalt, samt en Tinto de Verano med friska citrustoner.
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📲 folk o folk: Launch of John Lundvik
John Lundvik är musikern som slagit ett Eurovisionrekord, vunnit Let's Dance och kommit trea i Sveriges Mästerkock VIP. Nu är han aktuell med bubblet Pour Toi.
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❤️ Pour Toi by John Lundvik, now launched in Sweden 🍾
❤️ Launch of sparkling wine by John Lundvik! 🍾
Read more »We are Bibendum
Carl-Johan Medin
Senior Brand manager
Carl-Johan is our dynamic trailblazer with seven years in the wine industry. Leading one of Bibendum's wine portfolios, his curiosity and thirst for learning make him a powerful force in driving innovation. Passionate about wine, sports, and the power of simplicity, Carl-Johan truly embodies the modern wine entrepreneur. Contact Carl-Johan
Anders Fontin
Managing director
With 15+ years in the business, Anders' expertise spans multiple roles, from Brand Management to Business Development. Deeply knowledgeable about the digital landscape and Systembolaget, his leadership fuels Bibendum's forward-thinking approach and embraces the digital future of the wine industry. Contact Anders
Marie-Louise Feiler
Senior Brand manager
Two decades in wine marketing has crafted Marie-Louise into an expert translator of consumer needs. With a keen sommelier’s palate and a love for food, wine, and travel, she harnesses data to drive Bibendum’s success, ensuring our wines hit the mark every time. Contact Marie-Louise
Johanna Edevåg
Coordinator
Johanna, with 20 years of wine industry experience, ensures smooth operations at Bibendum. She’s a dedicated improver, merging her previous roles within accounting and on-trade sales coordination with a passion for food, wine, and family. Johanna’s meticulous approach ensures that Bibendum runs like a well-oiled machine. Contact Johanna
The story of the half glass
Our emblem at Bibendum, the half glass, is more than a symbol; it mirrors our role in the marketplace - firm and dependable. Just like the sturdy base of a wine glass, we stand firmly upon our profound knowledge of the Swedish wine market, holding fast to our convictions about how business in Sweden should be conducted.
However, our glass is only complete, only filled, when our esteemed partners pour their exceptional wines into it. Hand in hand in this dance of collaboration, we each play our part to enrich the Swedish consumers wine experiences.
Our Approach
Being close to our customers and consumers is key. We try new angles, work proactively, and agile. As digital natives, we leverage extensive datasets, custom-built systems, and advanced AI. Our small team uniquely blends wine experts, marketers, business-minded strategists, and tech enthusiasts, all driven by passion.
In Bibendum, things never stand still. We make wine happen.
Bibendum and Systembolaget
In a news-driven market, we constantly introduce exciting wines. We expertly navigate Systembolaget's complexities, seizing both immediate openings and larger strategic opportunities.
This direct approach has doubled our Systembolaget fixed listings in the past two years, making us one of the market leaders in Sweden.
We know Systembolaget and are we are proud of it.
Bibendum and Restaurants
Bibendum is a part of Vingruppen and together with our sister companies, we lead the restaurant wine sales across Sweden. Our strong sales force offers a diverse range, catering to every palate and occasion, from intimate bistros to grand dining venues. We are dedicated to elevating every dining experience with our unmatched wine selection.
Our Partners - The Heart of Bibendum
Our partners bring life to Bibendum, filling our 'half glass' with their unique, expertly crafted wines. Each one is a cherished friend, an integral part of our journey. They infuse our offering with diversity, bringing colors and flavors from across the globe.
Together, we're a team - their artistry and our insight synergize to create a truly unmatched wine experience for our Swedish clientele.
Our partners are the heart, Bibendum is the body, and together, we're the soul of Sweden's wine landscape.
García Carrión
Established in 1890, García Carrión stands as Europe's largest wine company. Uniting Spanish tradition with continuous innovation, they champion sustainability while ensuring great consumer prices. In collaboration with Bibendum, they’re reshaping Sweden's wine sector, presenting an exceptional balance of heritage, innovation, and value.
Reyneke Wines
A pioneer in biodynamic winemaking in South Africa, located in Stellenbosch and is the first Demeter-certified winery in the country. Johan Reyneke’s philosophy is rooted in organic principles and a holistic approach to farming, resulting in celebrated, unique wines with natural balance. Bibendum collaborates with Reyneke in Sweden to offer sustainable, high-quality wines that reflect the vineyard's spirit and commitment to the environment.
Grands Chais de France
Les Grands Chais de France, founded in Alsace, marries tradition with innovation. As France's top wine exporter, their commitment to sustainable viticulture shines. Their vineyards, steeped in eco-friendly practices, honor each terroir's distinct essence. GCF's sustainable efforts and cutting-edge techniques, aligned with Bibendum, pledge unmatched quality in every glass.
VSPT
Bibendum proudly partners with VSPT Wine Group, a gem from the Andes Mountains, celebrating the New World's wine essence. With roots from 1874, VSPT champions sustainability and shines globally, leading in markets from Sweden to Japan. Their commitment to excellence, innovation, and eco-conscious practices resonates with Bibendum's values, ensuring our customers enjoy wines crafted with passion and pride.
Wongraven
Bibendum introduces Wongraven Wines, a testament to Sigurd Wongraven's dedication beyond his Black Metal roots in Satyricon. Unlike mere celebrity wine labels, Sigurd immerses himself deeply, blending each wine, reflecting his vinophile taste. A self-taught expert, once sought for wine literature, he chose instead to craft wines. Echoing his pursuit of uniqueness with Satyricon, Wongraven Wines is a distinct voice in wine, now gracing both the Norwegian and international stages.
Villabella
Rooted by Lake Garda's shores, Villabella, established in 1971 by the Delibori and Cristoforeti families, encapsulates Venetian winemaking heritage. From classic Bardolino to Amarone, their range exudes authenticity. The Villa Cordevigo domain is a testament to their organic ethos, crowned by an 18th-century villa. Experience the essence of Venetian elegance with Bibendum's partner, Villabella.
Abbazia
Bibendum takes immense pride in collaborating with Abbazia di San Gaudenzio, a historic gem nestled in Piemonte's heart. Under the Santero family's guidance since 1848, Abbazia not only specializes in Piemonte wines but also crafts Lambrusco, Chianti, and Prosecco. Situated in the UNESCO World Heritage Site of Santo Stefano Belbo, celebrated by poet Cesare Pavese, this partnership celebrates the epitome of Italian wine tradition and scenic beauty.
Schlumberger
Bibendum is proud to feature Schlumberger Wein- und Sektkellerei. Established in 1842 by Robert Alwin Schlumberger, the first to craft sekt in Austria. His sparkling wines gained royal acclaim, eventually serving the Austro-Hungarian monarchy. An innovator, he introduced Cabernet Sauvignon and Merlot vines to Austria. Schlumberger wines, still following traditional methods, age for at least 2 years in Vienna's ancient cellars, echoing a legacy of distinction and innovation.
Vintense
Bibendum proudly introduces Vintense, the pinnacle of non-alcoholic wines from Belgium. Rooted in the Stassen family's rich legacy since 1895, Vintense emerged in 2011, encapsulating their innovative spirit. Dominating with a 45% market share in the Belgian alcohol-free wine segment, its unparalleled quality resonates globally. Distributed in over 40 countries, Vintense reflects impeccable craftsmanship and a commitment to sensible consumption.
J.H. Goncalves
Bibendum celebrates J.H. Goncalves, a prestigious brand under H.M Borges—masters of Madeira wine since 1877. Initiated by Henrique Menezes Borges, who transformed his success in food imports into a renowned wine legacy, the firm stands tall in Funchal, led by the fourth generation. Bottling its distinct wines since 1922 and with only two winemakers since 1940, their commitment to quality, technology, and tradition ensures Madeira's finest for our discerning Swedish consumers.
Sustainability - from Grape to Glass
At Bibendum, we believe great wine and a sustainable future go hand in hand. Our sustainability work is built on three pillars: Planet, People & Product. These guide our efforts to reduce our impact while ensuring quality in every bottle.
Find out more by reading our Sustainability reports.
Planet, People & Product
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We actively reduce our carbon footprint through smart packaging and lower emissions in our operations. As part of a larger group, we are committed to science-based climate targets across the value chain
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We uphold a fair, transparent supply chain where human rights and good working conditions are non-negotiable.
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We continuously expand our range of sustainably certified wines, making it easier for consumers to choose better without compromising on quality.
Collaborating for a sustainable wine industry
We drive change by working together. As members of Dryckesbranschens Klimatinitiativ (DKI), we disclose our climate impact and work to reduce the industry's footprint. We are also a founding member of the Sustainable Wine Roundtable (SWR), a global initiative uniting producers, distributors, and retailers to advance sustainability in the wine sector.
Whistleblower Channel – Your Voice Matters
We stand for responsible business. Our whistleblower channel ensures a secure and anonymous way for employees, suppliers, and stakeholders to report unethical practices. Every report is taken seriously, helping us build a more transparent and sustainable future.
Want to do business? Contact us today!
Birger Jarlsgatan 43, 111 45 Stockholm, Sweden
Bibendum is proudly part of Vingruppen and Anora.