Great start for No.1 Cappo: close to 20,000 litres in month one

J. García Carrión’s new Tempranillo-Shiraz box has had a very good first month in Systembolaget’s ordering assortment.

Cappo red box

What a first month! No.1 Cappo, the new Tempranillo-Shiraz from J. García Carrión in a 3-litre box, arrived in Systembolaget’s ordering assortment on 8 October. A month later, close to 20,000 litres had been ordered, from more than 400 stores across Sweden.

No Spanish red box in the ordering assortment has had a stronger first month since at least 2018. And it keeps going: orders are still picking up.

All of this without a single day of fixed shelf space. Thank you to our partners at García Carrión and to the team that has worked on media, newsletters and store follow-up since day one.

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